Ashley Stirrup

At Ancestry, their goal is to make the past come to life. They used AI to do exactly that, and the results were incredible. 30%+ lift in CTR, 100%+ increase in storytelling success rate, and a 500% increase in AI story views. It shifted how the team thought about their product entirely, from delivering information to helping users interpret and connect with that information. Suresh Teckchandani, VP of Product & Technology at Ancestry, credits that kind of outcome to optimizing for decision quality over win rate. Being thoughtful about what you test and how you measure it is what separates AI that moves metrics from AI that actually moves people. Full episode link in first comment. #experimentation #productmanagement #abtesting

Only one snapshot so far — the engagement-over-time curve appears once the daily scrape has captured this post at least twice.