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266 original posts (reposts excluded)

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Graham McNicollIt's really hard when you really believed in feature, you managed to get it prioritized, ytext_videothought_leadership2026-08-13—920
Graham McNicollI cannot look at a hundred experiments and tell you what they have in common. Nobody can. text_imagethought_leadership2026-08-12—1400
GrowthBookWe'll be at hanging out at booth 206, talking feature flags, experimentation, and product text_onlycompany_personal2026-08-11—410
Ashley StirrupOn the latest episode of The Experimentation Edge, Vijay L. made the case for how to improtext_imagepodcast2026-08-11—611
Graham McNicollFrom my experience, experimentation programs don't get killed off in a meeting because peotext_videothought_leadership2026-08-11—810
Ashley StirrupThe strongest experimentation cultures I've seen are built on ceremonies. Luis Trindade, text_videopodcast2026-08-06288400
Graham McNicollWe make it stupidly easy to run experiments. Whether you're a back-end engineer, a front-etext_videoproduct_announcement2026-08-06—801
Ashley Stirrup🚨 NEWSLETTER RELEASE 🚨 This edition breaks down how each team built a program where evtext_linkthought_leadership_expert2026-08-059321610
Ashley StirrupMarketing, product, and the newsroom at the Philadelphia Inquirer all collaboratively run text_imagecustomer_story2026-08-05254710
Graham McNicollThe average engineer stays at a company about two years. I don't blame anyone for that. text_linkthought_leadership2026-08-05—1900
Graham McNicollToken costs are exploding across our industry. Here's how we approach it. I definitely betext_videothought_leadership2026-08-04—920
Ashley StirrupWhat Fyxer, Ancestry, and Chess.com shows that all you need is 25%... Three companies at text_linkcustomer_story2026-07-301,5972220
Graham McNicollWhen we rebuilt product analytics for 5.0, we started with a question I could not shake. Wtext_imageproduct_announcement2026-07-30—1611
Graham McNicollOne of the things we tell a lot of our customers is that it's the number of at-bats that wtext_videothought_leadership2026-07-29—720
Ashley StirrupThe whole team GrowthBook is so excited to see Khan Academy win this award. I really thintext_onlycustomer_story2026-07-285901850
Graham McNicollWe don't have product managers at GrowthBook. That is deliberate... One reason is ownerstext_imagethought_leadership2026-07-28—1530
GrowthBookMost experimentation programs stay stuck with one team, which caps how far impact can go. text_onlycustomer_story2026-07-28365601
Graham McNicollFor years I chased my team for experiment write-ups after the fact. It never worked, and text_linkthought_leadership2026-07-24—1610
GrowthBookHow many experiments did you not run this week because setup felt like too much work or cotext_imageproduct_announcement2026-07-247461221
GrowthBookFeature flag governance can sound like adding more rules, more approvals, and more chancestext_imageproduct_announcement2026-07-234231020
Graham McNicollWe ran an internal contest at GrowthBook a while back. The setup was simple. Anyone on thetext_imageproduct_announcement2026-07-23—1700
Ashley StirrupB2C: "It's black, it fits my apartment, it makes hot water for my tea. I love it." B2B: "text_videopodcast2026-07-234381111
Ashley StirrupFanatics, UPS, and DoorDash all prove the same thing about testing. The new edition of Thtext_linkpodcast2026-07-221,8152910
Graham McNicollTeams have no shortage of ideas, but implementing them is where teams hit roadblocks. Stext_videoproduct_announcement2026-07-22—2571
GrowthBook5.0 Launch Week Day 3️⃣: Product Analytics GA If you're already running experiments in Grtext_imageproduct_announcement2026-07-225231012
GrowthBookWe gave the GrowthBook team a simple challenge: Use the Visual Editor to redesign our hotext_carouselproduct_announcement2026-07-21395800
Ashley StirrupYou can run a thousand experiments, but there's one big question your business has to undetext_videopodcast2026-07-211,6341320
Graham McNicollIf you have ever seen a kid use an iPad, you have watched a perfect UX. A child seeing itext_imagethought_leadership2026-07-21—510
GrowthBook5.0 Launch Week Day 2️⃣: AI Visual Editor Growth and marketing teams run into the same prtext_imageproduct_announcement2026-07-214031001
GrowthBook5.0 Launch Week Day 2️⃣: AI Visual Editor Growth and marketing teams run into the same prtext_onlyproduct_announcement2026-07-21—400
GrowthBookGrowthBook 5.0 launch week: Today, agents 🙌 Companies don’t win with development speed text_imageproduct_announcement2026-07-209052124
GrowthBookHuge congratulations to everyone recognized in the Experimentation Culture Awards! 🎉 It'text_onlyindustry_commentary2026-07-16423800
Ashley StirrupCongratulations to all of the Experimentation Culture Awards finalists. Everyone had suchtext_imageindustry_commentary2026-07-161,1994141
Ashley StirrupI interviewed three experimentation leaders from three industries that could not be more dtext_linkthought_leadership_expert2026-07-161,4121910
Ashley StirrupIt's almost showtime! Crossing my fingers for 3 of the finalists that are all using Growttext_onlycustomer_story2026-07-16—300
Ashley StirrupA C-suite exec walked in and said "we need video chat." Amazon Fire had just launched thetext_videopodcast2026-07-16436500
Graham McNicollMost companies ship the first version of the product they build. And the chance that's thetext_videothought_leadership2026-07-16—1740
Ashley StirrupCongratulations to Khan Academy, Kelli H., Tushar Udeshi and the entire Khanmigo team. Khtext_imagecustomer_story2026-07-15—1400
Ashley StirrupThe Home Depot does $150 billion a year as an enterprise. The online org alone just passetext_videopodcast2026-07-15441600
Graham McNicollThere's a level of excitement teams get when the product just works and they're not fightitext_videothought_leadership2026-07-15—820
Ashley StirrupThere's a difference between a bad result and a bad experiment. James A. Falzone, Directotext_videopodcast2026-07-141,1901430
GrowthBookA prompt is a suggestion. A skill is a procedure. When you type "create a feature flag" itext_imageproduct_announcement2026-07-14339400
Graham McNicollAsk any product manager what they hate most about their job, and the answer is rarely the text_onlythought_leadership2026-07-14—2110
GrowthBookCongrats to three GrowthBook customers nominated for this year’s Experimentation Culture Atext_linkcustomer_story2026-07-138051402
Ashley StirrupYour best feature might be hiding in the wrong place. Danielle Olean, Director of eCommertext_videopodcast2026-07-09231000
Graham McNicollMost product teams build features the expensive way. Someone has the idea. The team spectext_videothought_leadership2026-07-09—520
Graham McNicollIf your finance team is currently drafting a memo about capping engineering AI spend, I amtext_imagethought_leadership2026-07-08—420
Ashley StirrupI interviewed five experimentation leaders in one week and compiled the most important fintext_linkthought_leadership2026-07-081,7932022
Ashley StirrupA billion dollars. That's JPMorganChase's estimated value from experimentation and innovatext_videopodcast2026-07-08349400
GrowthBookA "winning" test can still be wrong. If your team runs experiments at any scale, you’ll wtext_imagethought_leadership_expert2026-07-08355601
Ashley StirrupThere may be a goldmine of growth hidden in your last experiment. Most teams read a test text_documentthought_leadership2026-07-071,4431431
Graham McNicollPMs ship experiment winners too early. A metric moves 3%, the test gets called, and the text_videothought_leadership2026-07-07—1510
GrowthBookYour A/B test won, but is it actually trustworthy? 🤔 Ron Kohavi has audited thousands otext_onlythought_leadership_expert2026-07-078191407
Ashley StirrupClaude Code turned weeks of data analysis into a few hours. Raunak Kumar at Fin (formerlytext_videopodcast2026-07-06647521
GrowthBookVibe experimentation is here. Testing a new hero or layout used to mean a design request,text_videoproduct_announcement2026-07-03297200
Ashley StirrupIf the idea sounds weak in plain English, don't run the experiment. Arun Bodapati at Twittext_videopodcast2026-07-03264200
Ashley StirrupUser research that once took three weeks now takes about two hours. Daniel Layfield at Diltext_videopodcast2026-07-03292410
Ashley StirrupThe biggest experiment wins usually aren't in the product at all. Nick Beyler from Stitchtext_videopodcast2026-07-028632201
Ashley StirrupI asked five experimentation leaders the same two questions. Their answers were almost idetext_linkpodcast2026-07-021,3632023
GrowthBookLast day at AI Engineer World's Fair, and the socks are going fast. If we haven't met yettext_imagecompany_personal2026-07-02242000
Graham McNicollCS degree enrollment is dropping, and I do not blame the students. If I were eighteen ritext_videothought_leadership2026-07-025311040
Graham McNicollIf your team already has feature flags wired into production, you can run painted door testext_imagethought_leadership2026-07-016401110
GrowthBookYour agent can write the feature in 30 seconds. Shipping it safely is the part that keeps text_videoproduct_announcement2026-06-30252100
Ashley StirrupHow Disney goes from no idea what to test → 110 ranked ideas Crystal Ammari Iorio runs extext_videothought_leadership_expert2026-06-305411312
Graham McNicollOne very large financial company, a name you would recognize, told me they were doing expetext_videothought_leadership2026-06-305591731
GrowthBookWe made it to AI Engineer World's Fair, we’re here at booth S26. Here's what we're showintext_imagecompany_personal2026-06-292481400
Ashley Stirrup"If a test is safe enough to let AI run the whole thing, why run it at all?" That line frtext_videothought_leadership_expert2026-06-29409240
Ashley StirrupPeople with smaller palms live longer. That's a real correlation. Statistically significatext_imagethought_leadership_expert2026-06-291,5191510
Ashley StirrupMost people think A/B testing is for button colors and SaaS onboarding flows. TodayTix istext_carouselcustomer_story2026-06-264501450
GrowthBookA team of four. 541 experiments in a year. A lot of them lost. Losing is expected. What text_videothought_leadership_expert2026-06-268602222
Ashley StirrupAttention everyone! The Experimentation Edge newsletter is getting an upgrade, and it's mtext_onlypodcast2026-06-255781500
GrowthBookMany "winning" A/B tests aren't actually wins. They're results that cross a threshold withtext_imagethought_leadership_expert2026-06-259172815
Graham McNicollTeams routinely misunderstand averages in experimentation and what those averages are hiditext_videothought_leadership2026-06-255971321
GrowthBookMost teams say they experiment. Few make it a daily habit. Oda did it by ditching their htext_carouselcustomer_story2026-06-24321410
Graham McNicollA Hacker News thread a while ago argued that A/B testing is unethical. I believe their fratext_imagethought_leadership2026-06-24523620
Graham McNicollI see experimentation leads run two or three tests a month and feel like they have figuredtext_videothought_leadership2026-06-23389810
GrowthBookOne week until AI Engineer World's Fair. We'll be at booth S26 all four days, June 29 to text_imagecompany_personal2026-06-22330600
GrowthBookEarly access to GrowthBook's ✨NEW AI Visual Editor✨ launches Monday, June 22. Cloud accoutext_imageproduct_announcement2026-06-184251000
Ashley Stirrup15 value-driven experiments beat 40 button-color ones. That's the shift Craig Kistler madtext_carouselpodcast2026-06-186251942
Graham McNicollI have been a software engineer long enough to have the grey hairs to show for it. Monoltext_videothought_leadership2026-06-189182130
GrowthBookAre you shipping AI features safely? Most teams can ship fast now. Fewer can tell you whatext_imagecompany_personal2026-06-17335401
Graham McNicollIf you are an engineering leader at a growth-stage company currently maintaining your own text_imagecustomer_story2026-06-175101420
Ashley StirrupAccuracy measures the test set. It doesn't measure trust. I had Mayank Agarwal (Director text_carouselpodcast2026-06-168002203
GrowthBookLast year, Fyxer ran 541 experiments and grew from $1M to $35M in ARR. 🤯 They treated etext_linkcustomer_story2026-06-16399600
Graham McNicollKilling a feature you spent months (or years) building is one of the hardest calls in prodtext_videothought_leadership2026-06-163361551
Graham McNicollIf your experimentation stack is Statsig, the last few months have probably been confusingtext_onlyindustry_commentary2026-06-123,3044833
Graham McNicollEvery experimentation leader eventually runs into the result nobody expected. A counteritext_videothought_leadership2026-06-113571000
Graham McNicollI spoke to an engineering lead last week whose team still tracks progress in story points.text_imagethought_leadership2026-06-10465710
GrowthBookAI coding tools have made shipping features the easy part. The hard part is releasing safetext_imagecompany_personal2026-06-09357701
Graham McNicollMost engineering teams using feature flags treat them as circuit breakers. Something goes text_videothought_leadership2026-06-093271210
Graham McNicollProduct development is forever changed, and the pace of the change is incredible. We've setext_onlyproduct_announcement2026-06-086952730
Graham McNicollThree years into building our own experimentation platform at my last company, we found a text_imagethought_leadership2026-06-053,6585351
Ashley StirrupA two-point lift in close rate sounds like a rounding error. At Ford Credit, it's the numbtext_videopodcast2026-06-04573810
GrowthBookMany teams aspire to scale their experimentation program to learn fast and iterate constantext_onlycustomer_story2026-06-041,6521802
GrowthBookWhat if your AI coding tool could run your entire experiment workflow? Luke Sonnet (Head text_videoproduct_announcement2026-06-031,1321101
Graham McNicollI spoke to an engineering manager last week whose team still tracks sprint progress in stotext_videothought_leadership2026-06-034641210
Ashley StirrupEveryone celebrates the winning test, but the losing ones are where the real money hides. text_videopodcast2026-06-02594940
Graham McNicollMy head of Experimentation named our product development framework after Jon Hamm. I chosetext_imagethought_leadership2026-06-029593150
Graham McNicollWe had a dashboard for every metric at my last company. What we did not have was a way to text_imagethought_leadership2026-05-29615940
Ashley StirrupDavid Massey, MFA just shared his secret success at UPS. Everyone thought his test was crtext_videopodcast2026-05-286691600
GrowthBook🚀After 426 pull requests and 351,114 lines of code, GrowthBook 4.4 is here! This is our text_imageproduct_announcement2026-05-272,88535213
Ashley StirrupThe best experimentation teams celebrate the tests that fail. Why? Because a win confirmstext_videopodcast2026-05-269042231
Ashley StirrupDon’t confuse shipping with winning. Microsoft figured this out in 2014. For decades, thetext_imagethought_leadership_expert2026-05-267761301
Graham McNicollAmazon just held a mandatory meeting after vibe-coded changes caused multiple major outagetext_videoindustry_commentary2026-05-265902370
Graham McNicollI have watched a deploy take down products complete because there was no flag in place to text_imagethought_leadership2026-05-22470901
Ashley StirrupThe GrowthBook team just got back from Hawaii! We're a team spread across the globe, and text_imagecompany_personal2026-05-218,11310656
Graham McNicollMost product teams I talk to struggle to analyze the true impact of any feature they ship,text_videothought_leadership2026-05-20309900
GrowthBook4 engineers. 360 experiments. One year. That's Fyxer's growth engineering team, which heltext_linkpodcast2026-05-191,6631402
Graham McNicollAt education.com, we ran thousands of experiments. Roughly a third won. The ones that losttext_imagethought_leadership2026-05-193511410
Ashley StirrupKhan Academy was one of the first companies to develop with the OpenAI models. This NYT sttext_linkcustomer_story2026-05-181,1022230
GrowthBookNew edition of The Experimentation Edge: Chess.com runs 400 experiments a year for a user text_linkpodcast2026-05-18943801
GrowthBookExperimentation drives ~8% of annual growth at Fanatics. On a $3B business, that's hundretext_linkpodcast2026-05-15539500
GrowthBookFyxer retests experiments that failed last year. And they keep winning. This sounds countext_videopodcast2026-05-15476310
Graham McNicollA bug in our code accidentally set our paywall to zero. Revenue jumped 30%. Usually whetext_imagethought_leadership2026-05-151,4461510
Graham McNicollI saw the Amazon report. Four major outages in one week from AI-assisted code changes. Thetext_imagethought_leadership2026-05-141,6881500
GrowthBookHow to shift your PM mindset to think more like an executive. That's the latest edition otext_linkthought_leadership_expert2026-05-13968720
Ashley StirrupAndrew Willingham's career advice for product managers: stop being right. Stop walking intext_videopodcast2026-05-132371001
Ashley StirrupMost teams kill a failed experiment and never look at it again. Kameron Tanseli at @fyxertext_videopodcast2026-05-13151610
Graham McNicollMost engineering teams I talk to are still shipping every feature directly to production. text_videothought_leadership2026-05-131,3432021
GrowthBookRunning 300 million feature flag evaluations per second sounds like an engineering flex. text_linkpodcast2026-05-12433810
Ashley StirrupDoorDash saved thousands of subscriptions per week. What was that experiment? Ilya Izraitext_videopodcast2026-05-122241911
Graham McNicollMost product teams I talk to know how to run an experiment. They have the tooling, a primatext_imagethought_leadership2026-05-129871200
Ashley StirrupHow does Fanatics generate hundreds of millions in growth from experimentation every year?text_videopodcast2026-05-111702730
GrowthBookUPS's Journey Experience and Design Innovation (nicknamed J.E.D.I.) team generated $500M+ text_linkcustomer_story2026-05-11339710
Ashley StirrupUPS added a required email field to their shipping checkout. The outcome? Not good... Context_videopodcast2026-05-1198510
Graham McNicollI have sat in spec reviews where the Jira tickets were written, the designs were finished,text_imagethought_leadership2026-05-081,0251010
GrowthBookMost companies run experiments in a silo. The growth team knows what's working. The produtext_videopodcast2026-05-08277320
Ashley StirrupIs 1 year to choose an experimentation tool overkill? Khan Academy says no. Dr. Kelli Hiltext_videocustomer_story2026-05-072720
Graham McNicollAmazon got a mandatory meeting. Most engineering orgs will get a quieter version of the satext_imageindustry_commentary2026-05-071,005810
Graham McNicollMost product teams spec out the entire feature before they've shipped a single line of codtext_videothought_leadership2026-05-062,2441820
Ashley StirrupMost companies run experiments in a silo. The growth team knows what's working. Nobody eltext_videopodcast2026-05-06348420
Ashley StirrupKhan Academy spent 3 years defining one metric. Because most AI teams have no idea what "gtext_videopodcast2026-05-05268420
Graham McNicollMost Engineers I know are supervising agents now, not writing the code. Features that tootext_imageproduct_announcement2026-05-055,3392731
Ashley StirrupIntuition is the most dangerous tool in gen AI. It could have cost Khan Academy their AI ttext_videopodcast2026-05-04317820
Graham McNicollA bug in our codebase accidentally set our paywall to zero. As a side effect, revenue jumptext_videothought_leadership2026-05-011,0521000
GrowthBookYou spent weeks building the feature. Nobody used it. This happens more often than most text_videopodcast2026-05-01376210
Graham McNicollI spent years seeing product decisions based on gut feel. At education.com, we would spetext_onlycompany_personal2026-04-301,8732640
Ashley StirrupMost teams ship a feature and move on. Kameron Tanseli at @fyxerofficial does the opposittext_videopodcast2026-04-293520
Graham McNicollAI coding tools are genuinely impressive. And this is literally the worst they will ever btext_videothought_leadership2026-04-296,3232210
Graham McNicollI once sat in a meeting that ran for an hour debating which shade of green to use for a butext_imagethought_leadership2026-04-281,6161250
Ashley StirrupWe thought Chess.com users wanted to review their losses. 80% were reviewing their wins. text_videopodcast2026-04-249635131
Graham McNicollIf you could onlypick one for your experimentation program, which would you rather have? text_onlythought_leadership2026-04-241,676450
GrowthBookA growth loop that looked perfect on a whiteboard completely backfired. Fyxer has a schedtext_videopodcast2026-04-24333310
Graham McNicollWe spent three years building our own experimentation platform at education.com. Then we ftext_videothought_leadership2026-04-231,7272502
Ashley StirrupNot every experiment that looks perfect on a whiteboard works in the real world. Kameron text_videopodcast2026-04-224181912
Graham McNicollIf you use 3rd party vendor, you are betting your infrastructure on someone else's board mtext_videothought_leadership2026-04-221,1231430
Graham McNicollSoftware teams get measured on delivery speed. It's an easy thing to track, it fits neatlytext_imagethought_leadership2026-04-216571110
Ashley StirrupAt Ancestry, their goal is to make the past come to life. They used AI to do exactly that,text_videopodcast2026-04-1722520
Graham McNicollIt's entirely possible to run a test, see it win, ship the feature, and still damage your text_videothought_leadership2026-04-179521320
GrowthBookMost growth teams are waiting until they're "big enough" to experiment. They're falling ftext_videopodcast2026-04-17457410
Graham McNicollMany "data-driven" companies are practicing sophisticated guessing. They have the dashbotext_onlythought_leadership2026-04-169681430
Graham McNicollStartup life is mostly reactive. You're in the task, in the Slack thread, in the meeting. text_videocompany_personal2026-04-159341930
Graham McNicollI see so many software teams launch massive features without actually defining what succestext_videothought_leadership2026-04-147411100
GrowthBookHave you seen how Khan Academy created an AI tutor? This edtech innovator is once again attext_imagecustomer_story2026-04-132,53745110
GrowthBookA simple UI change that sat in Bing’s backlog for months was worth over $120M in annual retext_videopodcast2026-04-13409400
Ashley StirrupKhan Academy gave their AI tutor a calculator to improve math accuracy. It worked, but it text_linkcustomer_story2026-04-091832730
Graham McNicollBuilding your own experimentation stack is a fun engineering challenge until the day it istext_imagethought_leadership2026-04-091,4052201
Graham McNicollEngineer's who ship products without measuring them are making a big mistake. If you arentext_videothought_leadership2026-04-082881500
Graham McNicollProduct teams obsess over whether they shipped on time. It's a reasonable thing to track. text_imagethought_leadership2026-04-07—810
Ashley StirrupAI just killed the two biggest excuses for not experimenting. "We don't have enough engintext_imagecustomer_story2026-04-075,9925853
Ashley StirrupA 5-pixel change almost cost LinkedIn $10M a year. A designer adjusted the padding on thetext_videopodcast2026-04-061101421
Ashley StirrupHow do you grow from $1M to $35M ARR in a year? Not by running the usual handful of tests text_videopodcast2026-04-021434432
Graham McNicollMost companies think choosing an experimentation vendor comes down to feature lists and UItext_imagethought_leadership2026-04-021,6552520
GrowthBookA designer at LinkedIn removed 5 pixels from an ad banner. No big deal, right? Revenue drtext_videopodcast2026-04-01595620
Graham McNicollI've watched design teams spend months on an interface that looked great, and was based ontext_videothought_leadership2026-04-011692221
GrowthBookExperimentation at scale is hard. TOOM made it systematic. By replacing manual analysis wtext_carouselcustomer_story2026-03-31398110
Graham McNicollEven the best product people on Earth have a surprisingly low batting average. In basebaltext_imagethought_leadership2026-03-319641910
GrowthBookBuilding a culture of experimentation is about creating a culture of humility, that learnstext_videothought_leadership2026-03-304771210
GrowthBookIf your team is shipping AI and algorithmic changes without an A/B test, you're flying blitext_videopodcast2026-03-27357510
GrowthBookKhan Academy built one of the most thoughtful experimentation programs in education. Privatext_carouselcustomer_story2026-03-27437611
GrowthBookUnit tests have one job: tell you if something is broken. AI apps just made that job impostext_videopodcast2026-03-26316310
Graham McNicollIn many companies, the projects we work on are the ones backed by the person who speaks thtext_videothought_leadership2026-03-263122841
GrowthBookKhan Academy gave their AI tutor a calculator to improve math accuracy. It worked, but it text_linkcustomer_story2026-03-241,0411010
Graham McNicollThe most important transition for a product team is learning how to be ruthless with ideastext_videothought_leadership2026-03-241,3332840
GrowthBookThe bottleneck used to be shipping. Now it's knowing what to keep. AI is putting more codtext_videopodcast2026-03-23442911
Graham McNicollWe once had a design team spend months redoing our onboarding flow. They did everything rtext_imagethought_leadership2026-03-204,033156228
Ashley StirrupYour metrics are green. Your customers are leaving. Ron Kohavi calls these "watermelon metext_imagethought_leadership_expert2026-03-19395144
GrowthBookWe are thrilled to have Kelli H., senior director of data insights from Khan Academy, on otext_onlycustomer_story2026-03-18151200
GrowthBookMost experimentation programs start the same way. A few A/B tests. Some promising resultstext_onlycustomer_story2026-03-18580712
Graham McNicollJudging a product team solely on their ability to ship is a bad metric that rewards activitext_videothought_leadership2026-03-189243510
GrowthBookThis is a great way for any e-commerce experimenter to learn and work with industry leadertext_onlyother2026-03-17699410
Ashley StirrupCalling e-commerce experimentation companies! Get free expert guidance from Ron Kohavi, Ltext_imagethought_leadership_expert2026-03-1782015
Graham McNicollOpenAI bought Statsig for $1.1B in stock. Before that, Datadog swallowed Eppo. For a CTO,text_imageindustry_commentary2026-03-162,4764321
Ashley StirrupFriends don't let their product managers use bad reality distortion. Steve Jobs had a famtext_imagethought_leadership2026-03-1627810
Ashley StirrupHigh activity doesn't mean high quality. Sometimes it means the opposite. A user who refrtext_videopodcast2026-03-1226630
Graham McNicollI know it sounds controversial, but I advocate for burning your backlog at the end of evertext_videothought_leadership2026-03-121,7955670
Ashley Stirrup8+ out of 10 features your team ships will fail. That's not pessimism — it's data. The metext_videothought_leadership_expert2026-03-1195410
Ashley StirrupMost ideas fail. Data shows the median organization has a success rate of only 10-15%. If text_videothought_leadership_expert2026-03-1123200
GrowthBookIt’s one thing to run an experiment. It’s another to operationalize experimentation at sctext_carouselcustomer_story2026-03-10454711
Ashley StirrupAnyone can run an A/B test. Typeform decided that wasn't enough. On the latest Experimenttext_videopodcast2026-03-1023720
Graham McNicollIn baseball terms, the industry standard for any new product success is batting 200- and htext_videothought_leadership2026-03-101,4524910
GrowthBookSmall changes to a user interface can have a huge impact on conversion rates and revenue. text_onlythought_leadership_expert2026-03-09406800
Ashley StirrupA simple UI change was worth $120 million to Bing. The problem is, it's impossible to knotext_videopodcast2026-03-09551912
Ashley StirrupRaj Mehta joined me on the Experimentation Edge Podcast this week. Its a great real-worldtext_onlypodcast2026-03-0776200
Ashley StirrupThis is an excellent case study on the power of experimentation! Kameron T. and team are text_onlycustomer_story2026-03-06103911
Ashley StirrupIt's Twyman's Law: any figure that looks interesting or surprising is usually wrong. Heretext_imagethought_leadership_expert2026-03-061,3931510
GrowthBookWhen you deliver flowers and gifts across 9 countries, not everyone behaves the same way. text_carouselcustomer_story2026-03-05504610
GrowthBookShipping on flat can be so tempting! "The project is strategic!" or "It's important to thtext_onlythought_leadership2026-03-047871410
Ashley StirrupMost experimentation programs are confidently wrong - unless they have a plan. The webinatext_imagethought_leadership_expert2026-03-0419711
Ashley StirrupA slide made it all the way to a VP all-hands at Microsoft. It said: "New users who use otext_imagethought_leadership_expert2026-03-0328920
Graham McNicollRon Kohavi and Luke Sonnet are hosting a discussion tomorrow about how to decide what to dtext_onlythought_leadership_expert2026-03-028951610
Ashley StirrupAmazon's team was confident in their data. Then someone noticed Oprah had called Kindle hetext_documentthought_leadership_expert2026-03-0232710
Ashley StirrupA Microsoft team once presented this finding internally about Office 365: "Users who use otext_imagethought_leadership_expert2026-02-27344410
Ashley StirrupLukas Vermeer 🃏 talked today at Experimentation Island about how simple stories can reshatext_imagethought_leadership_expert2026-02-2635840
Ashley StirrupThe most dangerous animal in your organization isn't a bad idea. It's a senior leader withtext_imagethought_leadership_expert2026-02-2610,6485962
Ashley StirrupGreat session on “How to scale your experimentation program” session at Experimentation Istext_imagethought_leadership_expert2026-02-25313820
Ashley StirrupI just watched a terrific presentation by Kelli H. at Khan Academy at Experimentation Islatext_imagecustomer_story2026-02-25223312
Ashley Stirrup92% of experiments at Airbnb failed to move the metrics they were designed to improve. Rotext_imagethought_leadership_expert2026-02-2442832
Ashley StirrupYou never know where your next home run idea will come from. That's not a platitude. It'stext_documentthought_leadership_expert2026-02-23243030
GrowthBookExcited to learn when to iterate and when to obliterate! We'll be raffling off 3 tickets text_onlyother2026-02-20459900
Ashley StirrupExperimentation unlocks learning you can't get any other way. These learnings often surfatext_onlythought_leadership2026-02-202451110
GrowthBookMost experimentation stories focus on wins. Breeze also focused on avoiding costly mistaketext_carouselcustomer_story2026-02-198371713
Ashley Stirrup4.3 includes some great new features, like Daily Average Usage tracking, which is key for text_onlyproduct_announcement2026-02-17633810
GrowthBookIt's countdown time! 🚀 Join us this Thursday for a live walkthrough. GrowthBook 4.3 is otext_onlyproduct_announcement2026-02-17168623
GrowthBookFaster experiments, deeper insights. GrowthBook 4.3 has arrived! 🎉 This release brings mtext_documentproduct_announcement2026-02-09873910
GrowthBookTwo things slow down every experiment: Waiting for significance and then figuring out whattext_onlyproduct_announcement2026-02-05523903
Ashley StirrupWe shipped GrowthBook 4.3 today. It includes a geeky feature called post-stratification wtext_onlyproduct_announcement2026-02-046281610
GrowthBookGrowthBook 4.3 is here! It’s time for faster experiments & deeper insights. We're excitedtext_carouselproduct_announcement2026-02-047411111
Ashley StirrupIt's not often that you can get world-class experimentation tools AND save 82% versus the text_onlyproduct_announcement2026-01-304591000
GrowthBookHow did The Social Hub (B Corp™) cut experimentation costs by 82% while scaling their testtext_imagecustomer_story2026-01-309571122
GrowthBookWhat makes an experimentation program an engine for long-term growth? We’re excited to htext_onlythought_leadership_expert2026-01-298,3342512
GrowthBookMost teams talk about experimentation. Treatwell made it their default. Instead of relyintext_carouselcustomer_story2026-01-276731710
GrowthBookAI Evals tell you if the model works. A/B tests tell you if users care. These answer difftext_linkthought_leadership2026-01-27540601
GrowthBookMany organizations are optimizing perfectly—for the wrong thing. Dark patterns rarely startext_onlythought_leadership2026-01-204481000
Graham McNicollOptimization to Enshitification: Dark Patterns in A/B Testing A post allegedly written bytext_imagethought_leadership2026-01-193585652
Ashley StirrupAI usage is making A/B testing even more important. In this GrowthBook Office Hours - We’text_onlyproduct_announcement2026-01-078031520
GrowthBookAI makes shipping new features easy. But knowing _what_ to ship is still hard. If making btext_onlyproduct_announcement2026-01-07522503
GrowthBookHeading to Experimentation island (#Ei2026)? We are! This isn’t just another conference. Itext_imagecompany_personal2025-12-152,1451515
Graham McNicollThe GrowthBook 4.2 webinar is this Thursday at 10am Pacific. Join Luke Sonnet, Ryan Feigentext_onlyproduct_announcement2025-12-031,3114310
GrowthBookWhat are we thankful for and not arguing about? Clear, statistically significant, verifiabtext_onlyproduct_announcement2025-12-03146100
Graham McNicollThis is exactly why Jeremy and I founded GrowthBook. Experimentation is hard but your expetext_onlycompany_personal2025-11-242,5374023
Ashley StirrupThis is kind of feedback makes working at GrowthBook really special. How many experimentstext_onlycustomer_story2025-11-249852410
Ashley StirrupUncovering new understandings of user behavior can unlock new sales or huge savings opporttext_onlyproduct_announcement2025-11-215891110
GrowthBookCan a single Product Analytics dashboard uncover a $400K conversion problem? Join us for text_imageproduct_announcement2025-11-211,5221815
Ashley StirrupRudger de Groot and Mintminds have been working with Growthbook for 3 years. If you are gtext_onlycustomer_story2025-11-19392711
GrowthBookCloudflare down?  If your feature management or experimentation platform just brought you text_imageindustry_commentary2025-11-181,6842713
GrowthBookAt #JSNationUS and interested in feature flagging and experimentation (and, why wouldn't ytext_onlycompany_personal2025-11-17268700
Ashley StirrupIf your product team has lots of data, but still can't see where the biggest opportunitiestext_onlyproduct_announcement2025-11-144261100
GrowthBookJoin us for a live demo and deep dive into the latest release from GrowthBook. We've addedtext_onlyproduct_announcement2025-11-14426605
GrowthBookGrowthBook 4.2 is here! We’re excited to announce the beta version of GrowthBook Product Atext_imageproduct_announcement2025-11-129221715
GrowthBook7000 stars. Seems like just yesterday it was 6k. They grow up so fast 🥲 And, if you're ltext_onlycompany_personal2025-10-31217100
GrowthBookExciting news to share... we hit 🎉 7,000 GitHub stars. We're humbled to reach this milesttext_imagecompany_personal2025-10-301,4242614
GrowthBookWe're thrilled to have Kelli Hill, PhD from Khan Academy speaking at Experimentation Islantext_onlycompany_personal2025-10-29480710
GrowthBookThe best time to start managing your feature flag system was probably like two years ago �text_onlycompany_personal2025-10-15388300
GrowthBookWe fed 80+ experiments into AI. We learned what users actually want—then built and tested text_imagethought_leadership2025-10-13806811
Ashley StirrupI had the opportunity to help out Andrew Yan and AthenaHQ as they worked on their GenAI Setext_onlyindustry_commentary2025-10-088622530
GrowthBookIf you're serious about experimentation, there's no better place to learn, network, and shtext_onlyindustry_commentary2025-10-03171310
Ashley StirrupBuilding new features and not tracking the results?? It's time for an experimentation platext_onlyproduct_announcement2025-09-256991600
GrowthBookBe on the lookout across the San Francisco Bay Area today! If you're looking to make the text_imageproduct_announcement2025-09-2540,3862706
GrowthBookEver wonder if your feature actually moved the needle, or if that metric bump was just seatext_linkproduct_announcement2025-09-24463500
GrowthBookYesterday's comic was, of course, in reference to Twyman's Law. Applicable not only to etext_carouselthought_leadership2025-09-17322400
GrowthBookThis fantastic comic (xkcd 2899) is about which law?text_imagethought_leadership2025-09-16403601
GrowthBookAs a company, we do things companies do: • Run A/B tests (obviously) • SEO • And notext_linkthought_leadership2025-09-15487700
GrowthBookLooking for some A/B testing content to watch this weekend 👀 Ron Kohavi has compiled a text_onlythought_leadership_expert2025-09-12496400
GrowthBookThis week we've been sharing everything included in our latest 4.1 release, which includestext_linkproduct_announcement2025-09-12418700
GrowthBookWe're just going to go ahead and say it: GrowthBook is the most comprehensive open-source text_linkproduct_announcement2025-09-11282800
GrowthBookSanity offers a powerful content management solution that effortlessly integrates with Grotext_linkproduct_announcement2025-09-11183500
GrowthBookGrowthBook is now native on Vercel Marketplace 🎯 What this means for your Next.js apps: text_linkproduct_announcement2025-09-10191300
GrowthBookAgain, for those in the back: We've added actually useful AI features to GrowthBook in 4.1text_onlyproduct_announcement2025-09-10419400
GrowthBookLove this! Rudger de Groot makes a great case for Holdouts (part of our latest 4.1 releasetext_onlythought_leadership_expert2025-09-09230200
GrowthBookYour PM: "What happened with that experiment?" You: Opens 17 tabs, 3 spreadsheets, and a Stext_imageproduct_announcement2025-09-09384700
GrowthBookThe problem with A/B tests? They end. But what about the cumulative impact of 50 featurestext_linkproduct_announcement2025-09-09220200
GrowthBookGrowthBook 4.1: Holdouts, dashboards, and AI that's not only unbelievably useful but custotext_documentproduct_announcement2025-09-093041001
Ashley StirrupI’m happy to share that I’m starting a new position as Chief Marketing Officer at GrowthBotext_onlycompany_personal2025-09-0849240680
GrowthBookMost holdouts measure only shipped features. Ours measure everything—including failed expetext_linkthought_leadership2025-09-04369100
GrowthBookYour experiments showed +5%, +3%, +7% wins. But did they actually add up to +15%? Spoilertext_linkproduct_announcement2025-09-03413400