GrowthBook

After hundreds of experiments, what does your team actually know? They probably don’t remember each variant that won. What they learned is that showing pricing earlier in the funnel lifts conversion or that simplified onboarding helps new users but actually slows down power users. These aren’t conclusions that emerge from a single test. They’re developed across a dozen or more, if someone notices the pattern and shares that knowledge. Today we launched Learnings in GrowthBook. Use Learnings to capture what your experiments and user research have taught you. AI can analyze your experiment history and identify patterns to build your shared knowledge. It works over API and MCP too, so your AI agents develop experiments based on what your organization has already proven instead of generic best practices. Your experiments shouldn’t stop teaching you once a decision ships. Try Learnings in GrowthBook today.