Executive summary

Overall, LinkedIn is holding steady: influenced pipeline sits at $4,992,750 and ROAS at 5.57 on $80,597 of windowed spend, tied to 74 influenced deals — correlational figures based on any LinkedIn touch in a 12-month window, not causal. For Ashley, keep leaning into Industry commentary (median 36 engagements, n=2, his strongest non-personal content) and boost his top unamplified post — the "Your metrics are green. Your customers are leaving." piece at 113 organic engagements. For Graham, the move is likewise to publish more Industry commentary, his strongest non-personal content by median (38 engagements, n=4). For GrowthBook, keep doubling down on Product announcements (median 10, n=33) and boost its top unamplified post, the Khan Academy AI-tutor piece at 56 organic engagements.

What changed since the last update

Since the prior update on 2026-07-27:

Ad clicks: 442 in the last 7d vs 398 prior (+11%), through 2026-07-22 (ad data lags a few days). CTR also improved to 1.11%. Top campaigns by clicks were "Consideration | LaunchDarkly Audience | Engagement | Single Image" (104) and "Consideration | Statsig Audience | Engagement | Single Image" (102).

On posts, the genuine movers are modest and mostly softening. GrowthBook's Product announcement median eased to 8 across 10 recent posts (vs 2 posts last period), and its Customer story median rose to 10 across 2 recent posts (vs 3 last period) — still, the recommendation to double down on Product announcements stands on the larger n=33 base, same as last week. Ashley's Podcast median declined to 8 across 13 recent posts (vs 5 last period). Ashley and Graham each had a single Industry commentary post this period (n=1, medians 45 and not applicable respectively) — anecdotal, so the "double down on Industry commentary" recs are unchanged from last week and rest on the broader medians, not these one-offs. Influenced pipeline and ROAS held steady.

Top & worst posts (last 7 days)

Ashley

• Top: "Fanatics, UPS, and DoorDash all prove the same thing about testing." (26)
• Worst: "B2C: "It's black, it fits my apartment, it makes hot water for my tea." (12)

Graham

• Top: "We don't have product managers at GrowthBook. That is deliberate..." (17)
• Worst: "We ran an internal contest at GrowthBook a while back. The setup was s" (14)

GrowthBook

• Top: "How many experiments did you not