Paid attribution

LinkedIn ad spend joined to HubSpot pipeline via Fibbler — influenced pipeline, revenue, ROAS, and boost effectiveness by campaign and author. Scoped to Sept 1, 2025+ (deals & spend). Anthropic and xAI/Twitter are excluded from all attribution; influence is shown deduped at the deal level. Read-only; ask Claude to refresh the Fibbler pull.

Efficiency & pipeline influence (windowed)

Two clocks kept separate: ad efficiency on a rolling window (default 30d) scored per format, and pipeline influence as a lagged, weighted (deduped) signal.

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Full attribution dashboard

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