Executive summary
GrowthBook LinkedIn program — computed from live data, scoped to Sept 1, 2025+. Ad delivery data through 2026-10-09.
Where to invest — by author (personal posts excluded)
Ashley
Ashley's "Thought leadership" posts run a median 16 engagements (n=14) — their strongest non-personal content by median engagement. Publish more of it.
See these posts →“Your metrics are green. Your customers are leaving. Ron Kohavi calls these "wat” earned 114 engagements organically and isn't boosted — Ashley's strongest unamplified non-personal post.
Open the post →Graham
Graham's "Marketing event / content" posts run a median 44 engagements (n=3) — their strongest non-personal content by median engagement. Publish more of it.
See these posts →Alyssa
Alyssa's "Product demo" posts run a median 22 engagements (n=2) — their strongest non-personal content by median engagement. Publish more of it.
See these posts →“There was a point in my career where I traveled roughly 75% of the year. All to ” earned 28 engagements organically and isn't boosted — Alyssa's strongest unamplified non-personal post.
Open the post →GrowthBook
GrowthBook's "Product demo" posts run a median 12 engagements (n=3) — their strongest non-personal content by median engagement. Publish more of it.
See these posts →“Have you seen how Khan Academy created an AI tutor? This edtech innovator is onc” earned 57 engagements organically and isn't boosted — GrowthBook's strongest unamplified non-personal post.
Open the post →Operational — spend hygiene
$2,137 in the window, but below its format benchmark (CTR 0.19% (single image)). High spend, weak delivery — cut or rework it.
Review on Attribution →Money map — paid efficiency & pipeline influence
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Reach leaderboard — top organic posts & why they worked
| Author | Post | Engagement | Impressions | Confirmed factors |
|---|---|---|---|---|
| Graham | We once had a design team spend months redoing our onboarding flow. They did ev… | 184 | 83,977 | Boosted (paid)Fun imagePast experienceStrong story |
| Ashley | Your metrics are green. Your customers are leaving. Ron Kohavi calls these "wat… | 114 | 4,757 | Educational / how-toFun imageNotable engagerStrong story |
| Ashley | AI just killed the two biggest excuses for not experimenting. "We don't have en… | 66 | 6,924 | Boosted (paid)Customer storyEducational / how-toStrong story |
| Graham | Optimization to Enshitification: Dark Patterns in A/B Testing A post allegedly … | 63 | 17,611 | Boosted (paid)Contrarian takeStrong story |
| Ashley | The most dangerous animal in your organization isn't a bad idea. It's a senior l… | 63 | 22,355 | Boosted (paid)Fun imageNotable engagerStrong story |
Personal posts (announcements, team trips) excluded. Factor chips are your confirmed success factors — tag more to enrich this.
Format scorecard — median organic engagement by format, per author
| Author | Format | Posts | Median engagement | Median impressions |
|---|---|---|---|---|
| Alyssa | text_video | 5 | 17 | 250 |
| Alyssa | text_image | 11 | 6 | 186 |
| Alyssa | text_link | 21 | 3 | 2 |
| Alyssa | text_only | 7 | 2 | 52 |
| Ashley | text_image | 19 | 26 | 1,350 |
| Ashley | text_carousel | 3 | 25 | 629 |
| Ashley | text_link | 15 | 19 | 1,214 |
| Ashley | text_document | 3 | 18 | 1,448 |
| Ashley | text_only | 16 | 12 | 589 |
| Ashley | text_video | 52 | 9 | 446 |
| Graham | text_only | 13 | 18 | 968 |
| Graham | text_video | 45 | 16 | 489 |
| Graham | text_image | 37 | 15 | 638 |
| GrowthBook | text_image | 42 | 8 | 414 |
| GrowthBook | text_only | 27 | 8 | 426 |
| GrowthBook | text_carousel | 14 | 8 | 423 |
| GrowthBook | text_link | 20 | 7 | 426 |
| GrowthBook | text_video | 16 | 5 | 395 |
Formats with fewer than 3 posts hidden. Full breakdown on Insights.
Golden-hour health — early engagement
Influenced pipeline/revenue and ROAS are correlational (any LinkedIn touch within a 12-month window), deduped at the deal level, excluding Anthropic & xAI/Twitter. Event-flight campaigns are judged on registrations (see Event flights), not counted here.