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Graham McNicollAverage tenure for product developers is about two years, which puts everything your team text_imagethought_leadership2026-10-12—700
Graham McNicollGave a talk on synthetic user A/B testing at MeasureCamp Berlin on Saturday. There was pletext_imagemarketing_event2026-10-11—4050
Graham McNicollThe return you report from experimentation is higher than the return you actually got. Thtext_imagedata_science2026-10-092181300
GrowthBookOne week until Snowflake World Tour NYC. AI has made shipping new features easy. Today'stext_imagemarketing_event2026-10-0898100
GrowthBook"We decided it was a better use of our time to get teams to run experiments, as opposed totext_imagecustomer_story2026-10-05227800
Graham McNicollWin rates across the industry sit around 20%, and I do not think AI is going to improve ontext_imagethought_leadership2026-10-053481330
Graham McNicollA year ago, most engineers wanted to see every line an AI wrote before it went near their text_imagethought_leadership2026-10-0213,83841133
Graham McNicollWhen an experiment fails, there should be a discussion about if the idea was bad or if it text_imagethought_leadership2026-09-28231910
Graham McNicollA couple of years ago, the first AI tool I used was Copilot. We saw 20 to 30 percent improtext_imagethought_leadership2026-09-254781620
GrowthBookDay 1 of Product-Led Alliance Summit kicks off today in San Francisco. Just in time for ttext_imagemarketing_event2026-09-227333001
GrowthBookOne week until The AI Conference! If you're going, come by booth 206. We'll be running litext_imagemarketing_event2026-09-21202200
Graham McNicollHiring has always been the most critical part of building a company, and it takes a thoughtext_imagethought_leadership2026-09-18526920
GrowthBookOne week out from Product-Led Summit, and we’re asking you to bring us your worst launch stext_imagemarketing_event2026-09-16215500
GrowthBookMost experimentation tools ask you to ship your data to them. If you already run Snowflaketext_imagemarketing_event2026-09-14196100
GrowthBookMeasureCamp Chicago is almost one week away! 🙌 The agenda doesn't exist yet. It gets butext_imagemarketing_event2026-09-09212000
Graham McNicollIf you work inside an experimentation program, you have probably noticed that leadership stext_imagethought_leadership2026-09-094112230
GrowthBookFeature flags, experimentation, and product analytics usually live in three separate toolstext_imageproduct_demo2026-09-04239200
Graham McNicollDesigners and engineers get attached to their work. It makes sense; you spent real effort text_imagethought_leadership2026-09-04428900
GrowthBookEvery booth at The AI Conference is going to tell you to move at AI speed. None of them witext_imagemarketing_event2026-09-02206711
GrowthBookThank you to our Gold Sponsor, GrowthBook! GrowthBook is the leading warehouse-native extext_imagemarketing_event2026-09-01—702
Graham McNicollWhen I talk to product teams lately, a strange thing keeps coming up. A large share of ttext_imagethought_leadership2026-08-283991500
GrowthBookAfter hundreds of experiments, what does your team actually know? They probably don’t remtext_imageproduct_functionality2026-08-27317510
GrowthBookYour roadmap shows what will ship. It doesn’t show what will work. We're at booth 22 at text_imagemarketing_event2026-08-26223600
GrowthBookMeasureCamp Chicago is a free unconference. Sessions are submitted the morning of, so the text_imagemarketing_event2026-08-19448403
Graham McNicollI do not love the word governance. It is boring. Nobody gets excited buying a governance stext_imageproduct_functionality2026-08-194021620
GrowthBookWhen teams like marketing and product test in separate silos, they miss the experiments thtext_imagemarketing_event2026-08-18540701
Alyssa NicollThere was a point in my career where I traveled roughly 75% of the year. All to speak and text_imagemarketing_event2026-08-181,46416120
Graham McNicollI cannot look at a hundred experiments and tell you what they have in common. Nobody can. text_imageproduct_functionality2026-08-127251600
GrowthBookWe'll be at hanging out at booth 206, talking feature flags, experimentation, and product text_imagemarketing_event2026-08-11306410
Ashley StirrupOn the latest episode of The Experimentation Edge, Vijay L. made the case for how to improtext_imagepodcast2026-08-114471111
Ashley StirrupMarketing, product, and the newsroom at the Philadelphia Inquirer all collaboratively run text_imagemarketing_event2026-08-05320720
Graham McNicollWhen we rebuilt product analytics for 5.0, we started with a question I could not shake. Wtext_imageproduct_functionality2026-07-302881711
Graham McNicollWe don't have product managers at GrowthBook. That is deliberate... One reason is ownerstext_imagethought_leadership2026-07-286891630
GrowthBookMost experimentation programs stay stuck with one team, which caps how far impact can go. text_imagemarketing_event2026-07-28410601
GrowthBookHow many experiments did you not run this week because setup felt like too much work or cotext_imageproduct_functionality2026-07-241,0341321
GrowthBookFeature flag governance can sound like adding more rules, more approvals, and more chancestext_imageproduct_functionality2026-07-234751020
Graham McNicollWe ran an internal contest at GrowthBook a while back. The setup was simple. Anyone on thetext_imageproduct_functionality2026-07-237551700
GrowthBook5.0 Launch Week Day 3️⃣: Product Analytics GA If you're already running experiments in Grtext_imageproduct_functionality2026-07-226961012
Graham McNicollIf you have ever seen a kid use an iPad, you have watched a perfect UX. A child seeing itext_imagethought_leadership2026-07-21974510
GrowthBook5.0 Launch Week Day 2️⃣: AI Visual Editor Growth and marketing teams run into the same prtext_imageproduct_functionality2026-07-214141001
GrowthBookGrowthBook 5.0 launch week: Today, agents 🙌 Companies don’t win with development speed text_imageproduct_functionality2026-07-209492124
Ashley StirrupGetting numbers is easy. Getting numbers you can trust is hard. We hosted Ron Kohavi (co-text_imagethought_leadership2026-07-173,6464681
Ashley StirrupCongratulations to all of the Experimentation Culture Awards finalists. Everyone had suchtext_imageother2026-07-161,2134141
Alyssa NicollBeyond the Front End Field Notes — Day 6 Today’s field note is about CUPED. "Which leavetext_imagedata_science2026-07-16136410
Ashley StirrupCongratulations to Khan Academy, Kelli H., Tushar Udeshi and the entire Khanmigo team. Khtext_imageother2026-07-15—1400
GrowthBookA prompt is a suggestion. A skill is a procedure. When you type "create a feature flag" itext_imageproduct_functionality2026-07-14346400
Alyssa NicollBeyond the Front End Field Notes — Day 5 "I think what I’m trying to say is: it feels reatext_imagesocial2026-07-142471500
Alyssa NicollI love when my dev tools start talking to each other. Not in a scary “the toaster has opitext_imageproduct_functionality2026-07-13186500
Alyssa NicollBeyond the Front End Field Notes — Day 3 Yesterday I learned about ramp schedules. A ramtext_imageproduct_functionality2026-07-10174610
Graham McNicollIf your finance team is currently drafting a memo about capping engineering AI spend, I amtext_imagethought_leadership2026-07-08371420
Alyssa NicollBeyond the Front End Field Notes — Day 2 Yesterday I learned that a bandit is not a variatext_imagedata_science2026-07-08188700
GrowthBookA "winning" test can still be wrong. If your team runs experiments at any scale, you’ll wtext_imagemarketing_event2026-07-08355601
GrowthBookLast day at AI Engineer World's Fair, and the socks are going fast. If we haven't met yettext_imagemarketing_event2026-07-02242100
Graham McNicollIf your team already has feature flags wired into production, you can run painted door testext_imagethought_leadership2026-07-016951110
GrowthBookWe made it to AI Engineer World's Fair, we’re here at booth S26. Here's what we're showintext_imagemarketing_event2026-06-292481400
Ashley StirrupPeople with smaller palms live longer. That's a real correlation. Statistically significatext_imagethought_leadership2026-06-291,5291510
GrowthBookMany "winning" A/B tests aren't actually wins. They're results that cross a threshold withtext_imagemarketing_event2026-06-259332815
Graham McNicollA Hacker News thread a while ago argued that A/B testing is unethical. I believe their fratext_imagethought_leadership2026-06-24567620
GrowthBookOne week until AI Engineer World's Fair. We'll be at booth S26 all four days, June 29 to text_imagemarketing_event2026-06-22330600
GrowthBookEarly access to GrowthBook's ✨NEW AI Visual Editor✨ launches Monday, June 22. Cloud accoutext_imageproduct_functionality2026-06-184251000
GrowthBookAre you shipping AI features safely? Most teams can ship fast now. Fewer can tell you whatext_imagemarketing_event2026-06-17335401
Graham McNicollIf you are an engineering leader at a growth-stage company currently maintaining your own text_imagecustomer_story2026-06-175221420
Graham McNicollI spoke to an engineering lead last week whose team still tracks progress in story points.text_imagethought_leadership2026-06-10474710
GrowthBookAI coding tools have made shipping features the easy part. The hard part is releasing safetext_imagemarketing_event2026-06-09518701
Graham McNicollThree years into building our own experimentation platform at my last company, we found a text_imagepast_experience2026-06-053,6655351
Graham McNicollMy head of Experimentation named our product development framework after Jon Hamm. I chosetext_imagethought_leadership2026-06-029673150
Graham McNicollWe had a dashboard for every metric at my last company. What we did not have was a way to text_imagepast_experience2026-05-29620940
GrowthBook🚀After 426 pull requests and 351,114 lines of code, GrowthBook 4.4 is here! This is our text_imageproduct_functionality2026-05-276,38636213
Ashley StirrupDon’t confuse shipping with winning. Microsoft figured this out in 2014. For decades, thetext_imagethought_leadership2026-05-267761401
Graham McNicollI have watched a deploy take down products complete because there was no flag in place to text_imagethought_leadership2026-05-22478901
Ashley StirrupThe GrowthBook team just got back from Hawaii! We're a team spread across the globe, and text_imagesocial2026-05-218,13110856
Graham McNicollAt education.com, we ran thousands of experiments. Roughly a third won. The ones that losttext_imagepast_experience2026-05-193511410
Graham McNicollA bug in our code accidentally set our paywall to zero. Revenue jumped 30%. Usually whetext_imagepast_experience2026-05-151,4461510
Graham McNicollI saw the Amazon report. Four major outages in one week from AI-assisted code changes. Thetext_imageindustry_commentary2026-05-141,6881500
Graham McNicollMost product teams I talk to know how to run an experiment. They have the tooling, a primatext_imagethought_leadership2026-05-129871200
Graham McNicollI have sat in spec reviews where the Jira tickets were written, the designs were finished,text_imagethought_leadership2026-05-081,0251010
Graham McNicollAmazon got a mandatory meeting. Most engineering orgs will get a quieter version of the satext_imageindustry_commentary2026-05-071,005810
Graham McNicollMost Engineers I know are supervising agents now, not writing the code. Features that tootext_imagethought_leadership2026-05-055,3392731
Graham McNicollI once sat in a meeting that ran for an hour debating which shade of green to use for a butext_imagepast_experience2026-04-281,6161250
Graham McNicollSoftware teams get measured on delivery speed. It's an easy thing to track, it fits neatlytext_imagethought_leadership2026-04-216571110
GrowthBookHave you seen how Khan Academy created an AI tutor? This edtech innovator is once again attext_imagemarketing_event2026-04-132,53746110
Graham McNicollBuilding your own experimentation stack is a fun engineering challenge until the day it istext_imagepast_experience2026-04-091,4052201
Graham McNicollProduct teams obsess over whether they shipped on time. It's a reasonable thing to track. text_imagethought_leadership2026-04-07—810
Ashley StirrupAI just killed the two biggest excuses for not experimenting. "We don't have enough engintext_imagecustomer_story2026-04-076,9245853
Alyssa NicollAI didn’t just change how we write code – it changed how we build products. 👷 Join Alysstext_imagemarketing_event2026-04-02—511
Graham McNicollMost companies think choosing an experimentation vendor comes down to feature lists and UItext_imagethought_leadership2026-04-022,2672520
Graham McNicollEven the best product people on Earth have a surprisingly low batting average. In basebaltext_imagethought_leadership2026-03-319641910
Alyssa Nicoll🔴 LIVE NOW — Back to the Basics continues! We’re diving into AI-assisted i18n workflows text_imagemarketing_event2026-03-27—100
Graham McNicollWe once had a design team spend months redoing our onboarding flow. They did everything rtext_imagepast_experience2026-03-2083,977161238
Ashley StirrupYour metrics are green. Your customers are leaving. Ron Kohavi calls these "watermelon metext_imagethought_leadership2026-03-194,75796144
Ashley StirrupCalling e-commerce experimentation companies! Get free expert guidance from Ron Kohavi, Ltext_imagemarketing_event2026-03-171,3062015
Graham McNicollOpenAI bought Statsig for $1.1B in stock. Before that, Datadog swallowed Eppo. For a CTO,text_imageindustry_commentary2026-03-162,4764321
Ashley StirrupFriends don't let their product managers use bad reality distortion. Steve Jobs had a famtext_imagethought_leadership2026-03-161,218810
Ashley StirrupIt's Twyman's Law: any figure that looks interesting or surprising is usually wrong. Heretext_imagethought_leadership2026-03-061,3931510
Ashley StirrupMost experimentation programs are confidently wrong - unless they have a plan. The webinatext_imagemarketing_event2026-03-04544711
Ashley StirrupA slide made it all the way to a VP all-hands at Microsoft. It said: "New users who use otext_imagethought_leadership2026-03-03565920
Ashley StirrupA Microsoft team once presented this finding internally about Office 365: "Users who use otext_imagethought_leadership2026-02-272,9344410
Ashley StirrupLukas Vermeer 🃏 talked today at Experimentation Island about how simple stories can reshatext_imagethought_leadership2026-02-262,7145840
Ashley StirrupThe most dangerous animal in your organization isn't a bad idea. It's a senior leader withtext_imagethought_leadership2026-02-2622,3556262
Ashley StirrupGreat session on “How to scale your experimentation program” session at Experimentation Istext_imagemarketing_event2026-02-251,4563820
Ashley StirrupI just watched a terrific presentation by Kelli H. at Khan Academy at Experimentation Islatext_imagecustomer_story2026-02-251,1843312
Ashley Stirrup92% of experiments at Airbnb failed to move the metrics they were designed to improve. Rotext_imagethought_leadership2026-02-243,2652832
GrowthBookHow did The Social Hub (B Corp™) cut experimentation costs by 82% while scaling their testtext_imagecustomer_story2026-01-309571122
Graham McNicollOptimization to Enshitification: Dark Patterns in A/B Testing A post allegedly written bytext_imagethought_leadership2026-01-1917,6115652
GrowthBookHeading to Experimentation island (#Ei2026)? We are! This isn’t just another conference. Itext_imagemarketing_event2025-12-152,1451515
GrowthBookCan a single Product Analytics dashboard uncover a $400K conversion problem? Join us for text_imagemarketing_event2025-11-211,5221815
GrowthBookCloudflare down?  If your feature management or experimentation platform just brought you text_imageindustry_commentary2025-11-181,6842713
Alyssa NicollTomorrow! 🔥 We’re diving into Signal Forms with @esosanderelias — recursion, dynamic strtext_imagemarketing_event2025-11-13—300
GrowthBookGrowthBook 4.2 is here! We’re excited to announce the beta version of GrowthBook Product Atext_imageproduct_functionality2025-11-129221715
GrowthBookExciting news to share... we hit 🎉 7,000 GitHub stars. We're humbled to reach this milesttext_imageother2025-10-301,4242614
GrowthBookWe fed 80+ experiments into AI. We learned what users actually want—then built and tested text_imageproduct_functionality2025-10-13806811
Alyssa NicollPOV: you’re not hitting your protein goals on your trip, so you just start eating pouch tutext_imageother2025-10-082300
Alyssa NicollIt’s been so fun getting to know the #React team and seeing the other side of web dev whiltext_imagemarketing_event2025-10-08—510
GrowthBookBe on the lookout across the San Francisco Bay Area today! If you're looking to make the text_imageother2025-09-2540,3862706
GrowthBookThis fantastic comic (xkcd 2899) is about which law?text_imagedata_science2025-09-16403701
GrowthBookYour PM: "What happened with that experiment?" You: Opens 17 tabs, 3 spreadsheets, and a Stext_imageproduct_functionality2025-09-09384700