Graham McNicoll

We ran an internal contest at GrowthBook a while back. The setup was simple. Anyone on the team could build an experiment on our own site and see what happened. I expected our engineers to run away with it. What actually surprised me was where the good ideas came from. People who do not write code had been sitting on changes they wanted to try for months, with no real way to test them without borrowing an engineer for a week. That is the quiet cost most companies never see. Good ideas die in the queue, because getting them live needs an engineering ticket nobody has time to write. Our new AI Visual Editor is built for those people. You describe the change in plain language, generate or swap an image, move the page around, and launch it as a real experiment. No sprint, no handoff. The part I care about most is what we kept. Engineers still review what goes live, running on the same metrics and templates the data team already trusts. More people get to take a swing, and the quality bar stays where it should be. Experimentation is meant to be fun. Breaking a few things is okay if you learn what your users actually want. Don't be afraid, and have fun exploring. It should not be locked behind knowing how to code. The AI Visual Editor is live in 5.0, as a Chrome extension. https://lnkd.in/gmbCxzdV