Event flights
Ad campaigns behind an event, judged on cost per registration — not pipeline influence (event campaigns are excluded from the ROI views on Attribution). Benchmarks: good ≤ $150/registration · watch ≤ $300 · stop paid layer > $300 or any spend with zero registrations. Registration & reach data come from the ad export's event columns.
Experimentation Island — Mar 3, 2026
event 2026-03-03Spend
$2,327
Registrations
6
Cost / registration
$388
stop paid layer
Reach
24,905
| Ad set (campaign) | Spend | Regs | Reach | Cost / registration |
|---|---|---|---|---|
| Event - March 3 · Target Account List · Lead Gen · Single Image | $1,175 | 0 | 11,469 | — · stop paid layer |
| Event - March 3 · Retargeting · Engagement · Event Ad | $636 | 4 | 6,436 | $159 · watch |
| Event - March 3 · Target Account List · Engagement · Event Ad | $517 | 2 | 7,000 | $258 · watch |