Ashley Stirrup

Marketing, product, and the newsroom at the Philadelphia Inquirer all collaboratively run experiments under one set of standards. That's rare. Most orgs get one team testing well and never get past it. The hard part of scaling experimentation across teams is organizational: shared standards, clear ownership, and enough trust that one team will act on another's results. That's where most programs stall. The Philadelphia Inquirer figured out how to get past this. Marketing, product, and the newsroom now run experiments under one set of standards, and the payoff wasn't just speed, it was better ideas. The best ones came from the teams designing and learning together. On August 20 I'm hosting Alexandra Williams and Nicole Henninger, Ph.D., to talk through how they did it, plus three real experiments, including the failures that taught them as much as the wins. If experimentation in your org is still silo’d, come learn how they moved past it —> https://buff.ly/iwLqZu8