Graham McNicoll

Gave a talk on synthetic user A/B testing at MeasureCamp Berlin on Saturday. There was plenty of healthy skepticism about whether AI-simulated users can tell you anything real, which is exactly the right question to ask. Big thanks to Christian Gust and all the volunteers at MeasureCamp for putting on a fantastic event. If you're still around in Berlin this week, you can join us at Zalando's experimentation meetup: https://lnkd.in/p/gVEeBZgt