Graham McNicoll

Most companies think choosing an experimentation vendor comes down to feature lists and UI. That's the wrong frame. When you deeply integrate a proprietary platform, the switching cost starts accumulating from day one. Your experiment history lives in their system. Your team is trained on their workflows. That is not a tool you walk away from easily. And we have already seen what happens when the vendor landscape shifts. OpenAI bought Statsig. Datadog acquired Eppo. Google has an entire graveyard of products it built, acquired, and turned off. Companies don't correctly evaluate this risk when they are choosing a vendor, and they rarely plan for it. Closed-source platforms are risky not because they are bad tools, but because the switching cost is real and most teams treat it as zero. This is why we built GrowthBook to be open source. If something changes, your data stays in your warehouse, and you can continue to use the most popular open source platform. You are not rebuilding a history. You're not paying a switching cost. In a consolidating market, that distinction matters more than it used to. Has your team priced in the switching cost on your current platform? If not, let's talk.

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