GrowthBook

When teams like marketing and product test in separate silos, they miss the experiments that only make sense together. The The Philadelphia Inquirer fixed that. Marketing, product, and the newsroom now test under one set of standards, and the collaboration produced results none of the teams would have reached on their own. On August 20, their team joins GrowthBook CMO Ashley Stirrup to walk through the program, the governance behind it, and three real experiments, including the ones that didn't work and what they learned. Save your seat: https://buff.ly/BStVKef