Ashley Stirrup

Great session on “How to scale your experimentation program” session at Experimentation Island Jenni Bruckman from YETI reframed experimentation and digital product in a way that was refreshingly human: - Velocity is value. Not shipping is more dangerous than being occasionally wrong. Over‑analyzing quietly kills more programs than bad ideas do. - See the whole board. A +2% lift on a test is meaningless if downstream metrics quietly erode trust (and revenue). Don’t optimize slices, own the system. - Everything is sales. Whether you’re on brand, agency, or tech side, you’re selling ideas, roadmaps, and resource needs. Good / better / best options beat single “take it or leave it” recommendations. - Relationships ‘are’ transactional (in a healthy way). Do favors before you need them. Take work off someone’s plate. Ask for help when you’re the one stuck. That’s how long‑term trust is built. - Style ‘and’ substance. Draft early, share rough, then polish hard. Jenni’s point that how we package the work is as important as the work itself is painfully true for anyone trying to influence senior leaders. - Have a little faith (and fun). Her weekly testing meeting at YETI went from 7 people to ~50 because it’s actually fun: GIFs, leaderboards, small prizes, and real data stories. People ‘want’ to show up. My favorite takeaway: - “You didn’t come out of kindergarten saying, ‘I want to type on a box all day.’ You wanted connection. So create connection.” As someone who lives at the intersection of marketing, experimentation, and product at GrowthBook, this was a powerful reminder that our real job isn’t just shipping tests or decks—it’s building belief, trust, and momentum around better decisions. If you run an experimentation or product org, I’m curious: What are you doing “on purpose” to build human connection into how your team operates?

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