GrowthBook

How many experiments did you not run this week because setup felt like too much work or costs were too high? That question sits behind GrowthBook 5.0’s improvements to experiments. There’s no lack of ambition in experimentation teams. There is friction, though, and it looks different at different stages of your experimentation journey.  So 5.0 meets it at every stage: experiment setup cut from 23 required fields to 5, AI agents and templates that put experimentation in more hands, and CUPED and quantile optimizations that cut compute and warehouse cost at scale. Run experiments a little more easily, a lot faster, so you can make more chances to really learn about your product and users. That’s the real goal of experimentation: knowing instead of guessing, and building a better product for the people who use it. That wraps our launch week. The final post is live (link in the comments).