Ashley Stirrup

Your best feature might be hiding in the wrong place. Danielle Olean, Director of eCommerce at Box, shared a funnel insight on our show that applies to any product. Say only a small number of users find a feature, but those who do use it at a high rate. That test isn't telling you the feature failed. It's telling you the feature works and the placement is wrong. Everything has a flow, even an AI chatbot. Find it, start it, complete it. Measure those three steps and the problems reveal themselves. What feature have you buried that deserves better placement?