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Graham McNicoll

Thought leadership text/video published 2026-03-26 · Open on LinkedIn ↗

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In many companies, the projects we work on are the ones backed by the person who speaks the loudest, or who is the highest paid. We call this "ego-driven development." It is the fastest way to waste engineering hours on features that don't move the needle. We built GrowthBook to break that cycle.

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