Ashley Stirrup

Fifteen research interviews said one thing. The concept test said another. Michal Lenik (Grubhub) on a new merchant promotions experience: The team expected merchants to want way more metrics and information. Merchants chose the simpler option, and Grubhub avoided launching a product that likely would not have won. When did a test last overturn what your research told you? Listen to the full episode of The Experimentation Edge at growthbook.io/podcasts.