Ashley Stirrup

Most teams ship a feature and move on. Kameron Tanseli at @fyxerofficial does the opposite. His approach: ship the core experience, then immediately start running experiments to drive adoption. Because here's the uncomfortable truth about product launches: More often than not, nobody is going to use your new feature on day one. The number of times Kameron has launched something and watched it sit there unused — zero traction, zero engagement — is exactly why he doesn't treat shipping as the finish line. His post-launch playbook: → Watch daily active usage in Metabase — what percentage of your existing user base is actually using the feature? → When that number starts climbing, ask: is it moving revenue? → Run experiments on messaging, onboarding flows, and in-product nudges immediately after launch — not weeks later The main surface area ships. Then the real work starts. This is how a 4-person growth team ran 360 experiments in a year — not by building more features, but by relentlessly testing the ones they'd already built. What's your post-launch experimentation process look like? Full episode of The Experimentation Edge with Kameron in the first comment 👇 #ProductManagement #GrowthEngineering #ABTesting #Experimentation #PLG

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