Ashley Stirrup

JobLeads grew its testing velocity 10x in under 2 years. Clover has been well established for years. So how does a growing company and a mature company look the same when it comes to testing? The new edition of The Experimentation Edge newsletter rounds up my conversations with Edd Saunders, Product Experimentation Manager at JobLeads, and Ben Schein, Director of Product Management at Clover. They can both agree on one thing for sure, launching the test is the easy part. The value gets decided before the experiment runs, in how you find the problem, and after it reads out, in what the organization does with the learning. Edd maps problems until the hypotheses write themselves. Ben puts testing strategy in the very first ideation conversation. If you want tests that produce more than a pass or fail verdict, this edition is for you.