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Graham McNicoll

text published 2026-07-16 · Open on LinkedIn ↗

Most companies ship the first version of the product they build. And the chance that's the best version is basically zero. It's just really unlikely that the first version is the one that lands best with your user. So it's important to iterate. Something we do a lot at GrowthBook is ship an MVP, then rapidly watch users and improve it quite a lot. So I'd encourage you to have that mindset. Just because you built a thing doesn't mean you're done, and doesn't mean it's the best thing you could build. Always keep that humble mindset that this is just one materialized hypothesis, and you might want to come back and see if there's a better version.

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Engagement over time