Ashley Stirrup

A billion dollars. That's JPMorganChase's estimated value from experimentation and innovation over the years. And that number only counts the winners. It doesn't include the losing tests that quietly stopped bad ideas from ever shipping. On our show, Kevin Yang, CFA, Head of Experimentation at JPMorganChase, broke down how one of the world's largest banks turned testing into a billion-dollar engine. Experimentation isn't a side project. It's a value driver you can put a real number on. What would your experimentation program be worth if you actually measured it?