GrowthBook

Your A/B test won, but is it actually trustworthy? 🤔 Ron Kohavi has audited thousands of experiments at Microsoft and Airbnb. A lot of the "winners" turn out to be wrong: bad power calculations, misread p-values, sample ratio mismatch nobody caught. On July 16, he's joining Luke Sonnet (Head of Experimentation at GrowthBook) to go through the red flags and the checklist they use to pressure-test results before anyone acts on them. We're also raffling off 3️⃣ seats to Ronny's course, Accelerating Innovation with A/B Testing, to people who attend live. 🤯 If you ship changes based on experiment data, that course alone is worth the hour. Register here: https://lnkd.in/eNgxYyjK