Ashley Stirrup

$180 million in one year. Half the story is what they did not ship. Gaurav Sethi (PayPal) on how his experimentation platform measured its 2025 impact: Revenue from the winning experiments, plus the cost avoided by killing features that failed their test. Combined, around $180 million. Does your program count cost avoidance in its ROI, or only the wins? Listen to the full episode of The Experimentation Edge at growthbook.io/podcasts.