Ashley Stirrup

Most teams kill a failed experiment and never look at it again. Kameron Tanseli at @fyxerofficial retests them — and keeps winning. Here's why it works: Your product changes. Your customers change. The competitive environment changes. An experiment that failed six months ago failed in a different context. The variant that lost might win today — because the product has improved, other experiments have shifted the baseline, and your users have evolved. At Fyxer, Kameron has retested ideas from a year ago and watched them flip from losers to winners. This is one of the least talked about compounding advantages of high-velocity experimentation. When you run 360 experiments a year, you build a library. Most teams treat failed tests as dead ends. The smartest teams treat them as a backlog of future wins waiting for the right conditions. The question isn't just "did this win?" It's "did this win yet?" Have you ever retested a failed experiment and had it flip? What changed? Full episode of The Experimentation Edge with Kameron in the first comment 👇 #ABTesting #CRO #GrowthEngineering #Experimentation #ProductGrowth