Ashley Stirrup

Fanatics, UPS, and DoorDash all prove the same thing about testing. The new edition of The Experimentation Edge newsletter rounds up my conversations with the experimentation leaders at all five: Medha U., David Massey, MFA, and Ilya Izrailevsky. The pattern across every program: put a hard number on the wins, count the losses you prevented, and replicate before you celebrate. That discipline turned one UPS checkout test into a program worth over $500 million, and caught a false positive at Fanatics that 95% significance almost let through. If you need to prove experimentation pays in numbers your CFO recognizes, read the full edition below to learn more. Go follow/subscribe the podcast!