Ashley Stirrup

We thought Chess.com users wanted to review their losses. 80% were reviewing their wins. For years, Chess.com's Game Review feature opened with a list of your blunders and misses. Then Nafis Shaikh, Director of Product Management at Chess.com, looked at the data and realized users weren't debugging losses. They were savoring victories. So they flipped the entry point: "the good moves you made" instead of "your mistakes." Same feature, same subscription gate. Game Review starts jumped 25%. Paid subscriptions followed. Nafis called it "a nothing hypothesis" he didn't expect to move anything. Worth running this test on any surface where you currently lead with user failure. Short clip from the latest episode of The Experimentation Edge.

Only one snapshot so far — the engagement-over-time curve appears once the daily scrape has captured this post at least twice.