Ashley Stirrup

From last week's podcast episodes I learned a common lesson: A result only makes sense once you understand the customer's journey The new edition of The Experimentation Edge newsletter rounds up my conversations with Joe Yevoli of Charlie Health and Anuradha Tempe, MBA, MS of Samsung Electronics America. Joe removed a page from his intake form, got big results, and used what the data showed to design his next test. Anuradha learned that business buyers decide on mobile and buy on desktop, which nearly doubled add-on sales, and that they value clarity over faster conversions. If you want every test, win or loss, to point to the next one, this edition is for you.