Graham McNicoll

There's always been a tension between marketing teams and engineering teams. Engineering doesn't really want to work on marketing projects, and marketing teams just have to struggle for resources. It's something we've tried to solve in GrowthBook with our visual editor, which lets marketers make self-service changes to the website or product, in a way engineering would still approve. There's always a fine line between changes that should be made in code and changes that can be made with something like a visual editor. We're now releasing a brand-new visual editor that drastically improves the experience for marketers and lets them create the next level of changes without having to know HTML, still done in a very transparent way. It's an AI first visual editor, that removed all the hard work of making changes. Just simply ask what you want to see and preview it in real time. Consistent with our philosophy of transparency, all the changes can be inspected and modified if needed before running. That way your team can be sure that the changes being tested are not going to break anything. I hope you give it a try.