Graham McNicoll

In baseball terms, the industry standard for any new product success is batting 200- and hitting home runs is extremely rare. Most PMs hate admitting that. We are paid to be experts, yet the data says we are wrong 80% of the time. The goal isn't to increase your batting average. The goal is to maximize your at-bats. Unlike baseball with a fixed batting order, in the product world, we can choose to go up to bat as often as we like. We can take as many swings as we like. To do this effectively, you'll need to lower the cost per 'swing' as much as possible. If you do this well, you'll find the opportunities your competitors miss. You'll also increase your odds of hitting home runs. Billy Beane from Moneyball said it best, "You get on base, we win. You don't, we lose."

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