Ashley Stirrup

Sometimes the p-value is never coming. Wanli Lau (Twilio) on experimentation when your customer count is a fraction of a consumer company's: Many tests are not driven to statistical significance. The team learns from the signals. Good enough signal plus strong conviction means they ship. How does your team decide when a signal is enough to ship? Listen to the full episode of The Experimentation Edge at growthbook.io/podcasts.