Ashley Stirrup

The Home Depot does $150 billion a year as an enterprise. The online org alone just passed $25 billion, and this has a lot to do with Kim Ting Li, Senior Manager of Experimentation at The Home Depot. Most people have no idea the digital business is that big. And that scale changes everything about how you test. Kim has done an excellent job with The Home Depot. When the numbers get that large, experimentation stops being nice to have, it becomes a must have. Go check out Kim's episode on The Experimentation Edge.