GrowthBook

Experimentation drives ~8% of annual growth at Fanatics. On a $3B business, that's hundreds of millions every year. I asked Medha U., VP of Growth and Experimentation at Fanatics, how they got there. Her answer wasn't about tools. It was about a CEO who reads spreadsheets line by line and is openly willing to be wrong. Plus a wiki that auto-feeds JIRA. Meta-analysis after every 3 tests. And a "do no harm" framework that catches losers before they ship. Check out this article to get a full breakdown on our show.