Ashley Stirrup

Most people think A/B testing is for button colors and SaaS onboarding flows. TodayTix is using it to figure out what goes on a Broadway poster. 50+ experiments later, they’ve built an entirely new design rulebook showing up from the TodayTix app to bus shelters across New York. Experimentation isn't just for tech. It's for any industry where everyone has opinions and nobody has proof. Full story in the comments. #Experimentation #ABTesting #Theater