GrowthBook

Most teams say they experiment. Few make it a daily habit. Oda did it by ditching their hard-coded homegrown setup and plugging GrowthBook into the Snowflake stack they already had. No new infrastructure. No vendor lock-in. Just experimentation that finally felt lightweight enough to actually use. One recommendation model refinement drove 16% usage growth. Their loyalty program was A/B tested for months before launch, and they ended up making money by giving discounts, which Fredrik Jørgensen calls "a really hard challenge." Now they’ve run 400+ experiments with ~50 active at any time. Not because they had to. Because it stopped feeling like a project. Full story in the comments. #Experimentation #ABTesting #GrowthBook