Ashley Stirrup

A C-suite exec walked in and said "we need video chat." Amazon Fire had just launched theirs. The commercials were everywhere. Crystal Ammari Iorio, Lead of Digital Product Optimization at The Walt Disney Company, shared how her team handled it. They ran a dry test. That means testing a feature before the feature exists. Nobody calls customer service in a great mood, and nobody wants to video chat about it. The test proved it without a single line of code.