Ashley Stirrup

David Massey, MFA just shared his secret success at UPS. Everyone thought his test was crazy and it would just make customers angry, but he did it anyway. He stripped every distraction out of the checkout flow once a customer hits shipping. No nav, no exits, no detours. Just keep them moving. The result 🔥 A conversion lift worth ~$35M over the year!!! His takeaway❓ There's no such thing as a bad test. You either learn what works or what doesn't. Every test pays out. Like this if you've seen a crazy idea work out in your favor.