Ashley Stirrup

How do you keep every one pointed at the same North Star? This week’s Experimentation Edge newsletter brings together Rich Liebling at Learneo, Whitney Perez at Realtor.com, and Mi Tian at Zalando. Rich tests the opposite of the hypothesis. Whitney uses guardrail metrics to catch wins that are not really wins. Mi works backward from the North Star before a test reaches the roadmap. Three very different programs, one shared lesson: better experiments start before launch. If you want experimentation that produces better decisions, not just more test results, this edition is for you.