Ashley Stirrup

The research said it couldn't miss: 50% returning customers, the same order every week, users multi-tabbing three delivery sites. So the team cut the ordering flow from 22 inputs to 5. Edd Saunders of JobLeads tells the story of the 'sure thing' experiment behind his biggest testing lesson. Listen to the full episode of The Experimentation Edge at growthbook.io/podcasts.