Ashley Stirrup

Most companies run experiments in a silo. The growth team knows what's working. Nobody else does. When Kameron Tanseli joined @fyxerofficial, one of his first moves was to change that completely. He created a public Slack channel — #topic-experiments — where every experiment result, every win, and every loss is visible to the entire company. Not just the growth team. Everyone. The founders loved it. Rich, Arch, and Matt all adopted experimentation as a company-wide practice because they could see exactly what was moving the business — in one place, in real time. Here's what feeds into that channel today: → GrowthBook pushes experiment results automatically via API → Cursor generates product release docs that go straight in → The paid marketing team posts their CRM results → The product team logs their tests It became the company's central nervous system for understanding what's working. That's not just a nice-to-have. It's what made 541 experiments across the company possible in a single year. When experimentation is visible, it becomes contagious. Does your team have visibility into each other's experiment results? Full episode of The Experimentation Edge with Kameron in the first comment 👇 #ExperimentationCulture #GrowthEngineering #ABTesting #ProductLedGrowth #Startups