GrowthBook

If you have two ranking algorithms and not enough traffic to tell them apart, an A/B test won't settle it. You'll sit on an inconclusive result for weeks. Interleaving is the way around that. Both algorithms feed into the same result set and you read which results users actually pick, so there's no traffic split and no waiting for a clean read. 🙌 Hampus Poppius is covering how it works and when to use it on October 15th at the Berlin Experimentation Meetup. Meet us there ➡️ https://lnkd.in/edmcXFCi