Ashley Stirrup

DoorDash saved thousands of subscriptions per week. What was that experiment? Ilya Izrailevsky showed canceling DashPass subscribers exactly how much they already saved. Customers had no idea what they got from DashPass. One data point off a cancellation screen created an entire new product area at DoorDash. If you're not experimenting every day, you might lose out on thousands of new customers every week. Watch the full segment below 👇 #experimentation #abtesting