Ashley Stirrup

A small change to type ahead search drove double digit gains in add to cart. Dorothy Crepin (MilliporeSigma) on the test: The old autocomplete pushed a matching product and risked getting it wrong. The new version suggests a search term instead, and feature usage and add to cart both rose by double digits. Does your site search push a product or suggest a term? Listen to the full episode of The Experimentation Edge at growthbook.io/podcasts.