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Graham McNicoll

Thought leadership text/video published 2026-09-23 · Open on LinkedIn ↗

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Building a feature now costs almost nothing, which turns out to be the problem. When you can build everything, doing everything stops being an advantage. A Swiss Army knife confuses users, probably does nothing especially well, and is full of bugs because you vibe coded the whole thing. The products that win will understand their users best. They will build for the use cases and the people they actually serve, and do an exceptional job of it. That is where experimentation earns its place. Product taste still decides what you try. Experimentation tells you whether the taste was right.

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