Ashley Stirrup

This week’s edition brings together Dorothy Crepin at MilliporeSigma and Michal Lenik at Grubhub. You'll read how Dorothy explains the following: - Why revenue is an outcome, not the metric - How her team measures each page by the next action it owns - All about the ambassador panel that supplies the why Michal shows how Grubhub de-risks big bets upstream with: - Small cohorts - Merchant round tables - AI built prototypes - User interviews after every test 💡 The best experiments start with the customer’s problem, not the hypothesis, and end with a conversation about why the numbers moved. Don't forget to subscribe to the newsletter!

Only one snapshot so far — the engagement-over-time curve appears once the daily scrape has captured this post at least twice.