GrowthBook

Many organizations are optimizing perfectly—for the wrong thing. Dark patterns rarely start with bad intent. They emerge when success is narrowly defined, and learning is replaced by short-term optimization. The risk isn’t just user trust. It’s a loss of competitive advantage, regulatory exposure, and teams slowly disengaging from their own work. The most effective optimization strategy remains the simplest: make the product better. GrowthBook's CEO Graham McNicoll explores the details in his latest blog post ⬇️ #darkpatterns #experimentation #productdevelopment

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