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Ashley StirrupDon’t confuse shipping with winning. Microsoft figured this out in 2014. For decades, thetext_imagethought_leadership_expert2026-05-266961101
Ashley StirrupYour metrics are green. Your customers are leaving. Ron Kohavi calls these "watermelon metext_imagethought_leadership_expert2026-03-194,75795144
Ashley StirrupCalling e-commerce experimentation companies! Get free expert guidance from Ron Kohavi, Ltext_imagethought_leadership_expert2026-03-171,3062015
Ashley StirrupIt's Twyman's Law: any figure that looks interesting or surprising is usually wrong. Heretext_imagethought_leadership_expert2026-03-061,3931510
Ashley StirrupMost experimentation programs are confidently wrong - unless they have a plan. The webinatext_imagethought_leadership_expert2026-03-0447711
Ashley StirrupA slide made it all the way to a VP all-hands at Microsoft. It said: "New users who use otext_imagethought_leadership_expert2026-03-0328920
Ashley StirrupA Microsoft team once presented this finding internally about Office 365: "Users who use otext_imagethought_leadership_expert2026-02-27344410
Ashley StirrupLukas Vermeer 🃏 talked today at Experimentation Island about how simple stories can reshatext_imagethought_leadership_expert2026-02-26405840
Ashley StirrupThe most dangerous animal in your organization isn't a bad idea. It's a senior leader withtext_imagethought_leadership_expert2026-02-2611,1435962
Ashley StirrupGreat session on “How to scale your experimentation program” session at Experimentation Istext_imagethought_leadership_expert2026-02-25313820
Ashley Stirrup92% of experiments at Airbnb failed to move the metrics they were designed to improve. Rotext_imagethought_leadership_expert2026-02-24892832