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Graham McNicollToken costs are exploding across our industry. Every week there is another story about ctext_onlypast_experience2026-09-175241030
Graham McNicollThink about how many layers sit between you and an actual user. User research tells you text_onlythought_leadership2026-09-11346710
Graham McNicollEvery experiment you run produces a piece of knowledge about your users. Run a few hundrtext_onlythought_leadership2026-09-015081230
Graham McNicollI talk to a lot of teams who are proud of how much they experiment. A company you would text_onlythought_leadership2026-08-259401620
Graham McNicollAsk any product manager what they hate most about their job, and the answer is rarely the text_onlythought_leadership2026-07-149882110
Graham McNicollIf your experimentation stack is Statsig, the last few months have probably been confusingtext_onlyindustry_commentary2026-06-123,4034833
Graham McNicollProduct development is forever changed, and the pace of the change is incredible. We've setext_onlyproduct_functionality2026-06-086992730
Graham McNicollI spent years seeing product decisions based on gut feel. At education.com, we would spetext_onlypast_experience2026-04-301,8732640
Graham McNicollIf you could onlypick one for your experimentation program, which would you rather have? text_onlythought_leadership2026-04-241,676450
Graham McNicollMany "data-driven" companies are practicing sophisticated guessing. They have the dashbotext_onlythought_leadership2026-04-169681430
Graham McNicollRon Kohavi and Luke Sonnet are hosting a discussion tomorrow about how to decide what to dtext_onlymarketing_event2026-03-028951610
Graham McNicollThe GrowthBook 4.2 webinar is this Thursday at 10am Pacific. Join Luke Sonnet, Ryan Feigentext_onlymarketing_event2025-12-031,3114310
Graham McNicollThis is exactly why Jeremy and I founded GrowthBook. Experimentation is hard but your expetext_onlycustomer_story2025-11-242,5374023