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Graham McNicollToken costs are exploding across our industry. Every week there is another story about ctext_onlypast_experience2026-09-175241030
Graham McNicollThree years into building our own experimentation platform at my last company, we found a text_imagepast_experience2026-06-053,6655351
Graham McNicollWe had a dashboard for every metric at my last company. What we did not have was a way to text_imagepast_experience2026-05-29620940
Graham McNicollAt education.com, we ran thousands of experiments. Roughly a third won. The ones that losttext_imagepast_experience2026-05-193511410
Graham McNicollA bug in our code accidentally set our paywall to zero. Revenue jumped 30%. Usually whetext_imagepast_experience2026-05-151,4461510
Graham McNicollA bug in our codebase accidentally set our paywall to zero. As a side effect, revenue jumptext_videopast_experience2026-05-011,0521000
Graham McNicollI spent years seeing product decisions based on gut feel. At education.com, we would spetext_onlypast_experience2026-04-301,8732640
Graham McNicollI once sat in a meeting that ran for an hour debating which shade of green to use for a butext_imagepast_experience2026-04-281,6161250
Graham McNicollWe spent three years building our own experimentation platform at education.com. Then we ftext_videopast_experience2026-04-231,7272502
Graham McNicollBuilding your own experimentation stack is a fun engineering challenge until the day it istext_imagepast_experience2026-04-091,4052201
Graham McNicollWe once had a design team spend months redoing our onboarding flow. They did everything rtext_imagepast_experience2026-03-2083,977161238