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Graham McNicollI cannot look at a hundred experiments and tell you what they have in common. Nobody can. text_imagethought_leadership2026-08-12—1400
Graham McNicollWe don't have product managers at GrowthBook. That is deliberate... One reason is ownerstext_imagethought_leadership2026-07-28—1530
Graham McNicollIf you have ever seen a kid use an iPad, you have watched a perfect UX. A child seeing itext_imagethought_leadership2026-07-21—510
Graham McNicollIf your finance team is currently drafting a memo about capping engineering AI spend, I amtext_imagethought_leadership2026-07-08—420
Graham McNicollIf your team already has feature flags wired into production, you can run painted door testext_imagethought_leadership2026-07-016401110
Graham McNicollA Hacker News thread a while ago argued that A/B testing is unethical. I believe their fratext_imagethought_leadership2026-06-24523620
Graham McNicollI spoke to an engineering lead last week whose team still tracks progress in story points.text_imagethought_leadership2026-06-10465710
Graham McNicollThree years into building our own experimentation platform at my last company, we found a text_imagethought_leadership2026-06-053,6585351
Graham McNicollMy head of Experimentation named our product development framework after Jon Hamm. I chosetext_imagethought_leadership2026-06-029593150
Graham McNicollWe had a dashboard for every metric at my last company. What we did not have was a way to text_imagethought_leadership2026-05-29615940
Graham McNicollI have watched a deploy take down products complete because there was no flag in place to text_imagethought_leadership2026-05-22470901
Graham McNicollAt education.com, we ran thousands of experiments. Roughly a third won. The ones that losttext_imagethought_leadership2026-05-193511410
Graham McNicollA bug in our code accidentally set our paywall to zero. Revenue jumped 30%. Usually whetext_imagethought_leadership2026-05-151,4461510
Graham McNicollI saw the Amazon report. Four major outages in one week from AI-assisted code changes. Thetext_imagethought_leadership2026-05-141,6881500
Graham McNicollMost product teams I talk to know how to run an experiment. They have the tooling, a primatext_imagethought_leadership2026-05-129871200
Graham McNicollI have sat in spec reviews where the Jira tickets were written, the designs were finished,text_imagethought_leadership2026-05-081,0251010
Graham McNicollI once sat in a meeting that ran for an hour debating which shade of green to use for a butext_imagethought_leadership2026-04-281,6161250
Graham McNicollSoftware teams get measured on delivery speed. It's an easy thing to track, it fits neatlytext_imagethought_leadership2026-04-216571110
Graham McNicollBuilding your own experimentation stack is a fun engineering challenge until the day it istext_imagethought_leadership2026-04-091,4052201
Graham McNicollProduct teams obsess over whether they shipped on time. It's a reasonable thing to track. text_imagethought_leadership2026-04-07—810
Graham McNicollMost companies think choosing an experimentation vendor comes down to feature lists and UItext_imagethought_leadership2026-04-021,6552520
Graham McNicollEven the best product people on Earth have a surprisingly low batting average. In basebaltext_imagethought_leadership2026-03-319641910
Graham McNicollWe once had a design team spend months redoing our onboarding flow. They did everything rtext_imagethought_leadership2026-03-204,033156228
Graham McNicollOptimization to Enshitification: Dark Patterns in A/B Testing A post allegedly written bytext_imagethought_leadership2026-01-193585652